In many industries the competitive environment is dynamic and uncertain. Changes by any single competitor at any time impact upon rival organizations whose may be forced to react. Their reactions introduce further changes to the competitive environment, which may be in a state of perpetual flux. Clearly, some competitors will be more proactive than their rivals, attempting to manage their competitive environment; and some will be in a position to react more quickly and positively to threatening changes.
If organizations are to out-perform competitors they must first identify who they are and how and why they are successful. Organizations that appreciate the competitive structure of their industries and markets will be in a better position to clarify competitive threats and opportunities.
It should never be forgotten, of course, that future competition might not always come from existing rivals. New competitors can emerge, breaking into the industry, often by rewriting the rules of competition.
Changes take place in any business, and funeral service is no exception.
In today’s intensely competitive, rapidly changing and highly complex business environment, the tremendous growth of the Internet has created giant opportunities for consumers and organizations to participate in an online global marketplace. The Internet has provided organizations an unusual opportunity to reach potential customers beyond their traditional marketing means. Having a website is becoming less of an option and more of a “must have", especially for small to medium sized enterprises like undertakers (licensed funeral service providers) for example. In fact, most undertakers are family-owned, with limited resources and less staff. Despite the brick-and-mortar side of the funeral industry, the Internet is a great way for people to know about funeral and funeral-related details before contacting undertaker offline. Thus, a successful e-business (traditional business + information technology) has become an important objective for today’s funeral service providers.
In all ages, arranging a funeral or memorial service and finalizing details for a burial or cremation can be the most painful task for bereaved family. The death of a loved one is one of the most difficult, emotionally challenging events in anyone’s life; people hesitate to talk to neighbors and others in the community. What they would do is to isolate them themselves to grieve alone. In many ways, today, Internet lets the bereaved take advantage of hiding their face behind a screen. As a corollary, for most of the bereaved, the Internet is a medium today expending their opportunities to search for information they want to see in order to for better arrangement for the loved one’s funeral.
It is quite conceivable that the development of this website is to offer you a platform to
1. get information,
2. eliminate confusions,
3. understand funeral service of Hong Kong today and what will happen in the near future.
Don’t hesitate to contact uswith your question/concern.
It is our pleasure to accompany you on every step of the funeral arrangements and to pay tribute to the special memory of your loved one.
Our professional and caring staff will take pride in providing you absolute service that meets the special needs of the loved one’s funeral.